Brand … a term that is used often these days. What does it mean? Every day new businesses are opening in your city and each new business creates infinite choices for customers. Those new businesses are looking for ways to connect emotionally with their potential customers, become remarkable, and create long-term relationships. A well-branded business does just that and stands out in the over-crowded marketplace. We all fall in love with, trust and believe in the brands we get to know. How your audience perceives and speaks about your company directly affects your success, regardless of where you are at in the building stages. “Businesses are now only as strong as their brands, and nothing else offers business leaders so much potential leverage,” according to branding advisor Jim Stengel
Take a look at your company’s public image right now and see if it has these three functions:
Does your branding steer your customer in your direction? Without telling someone what services/product you provide, does your brand tell them the story?
Does your brand communicate your service/products’ best qualities in a way that reassures your consumer that they choose the best there is?
Does your brand offer content that your customer can identify with?
The branding of your company, if done well, will become the most powerful strategic tool you have as a new or old business. Each marketing touch point is an opportunity to increase awareness and build customer loyalty from your business cards, to your online presence. Get your branding done well with Elizabeth Kayde.