Naming your company

When you start the process of branding, naming your new company is just as personal and important as naming a child.  The name of your company should be timeless, flow easily off the tongue and be meaningful to the vision of your company. Choosing the wrong name will effect all of your marketing efforts if it requires a complex explanation, is difficult to pronounce or is conflicting with another established brand in your market.

Your company’s name should be:

Meaningful to your vision
Unique in your market
Modular for future growth
Available for trademark
Give off happy vibes
Visual for logo design

The name of your company is usually established by the time your graphic designer gets involved in your marketing; it is important to have a “get to know one another” meeting with your designer/consultant before they begin your marketing design, so that they understand why and how you came up with your name.

Can’t wait for our first date…